HomeBlogThe Cultural Commitment of MISIA and Genius Loci at Maison Bernard by Antti Lovag
The Cultural Commitment of MISIA and Genius Loci at Maison Bernard by Antti Lovag

For the second consecutive year, MISIA was honored to be a sponsor and partner of the Genius Loci association. As a French publisher of haute couture fabrics, MISIA shares values of boldness, creativity, and refinement, perfectly aligning with the spirit of the association.


In June 2024, Maison Bernard by Antti Lovag in Théoule-sur-Mer hosted the new edition of the Genius Loci exhibition. A masterpiece of 1970s organic architecture by Antti Lovag, Maison Bernard is a unique place in perfect symbiosis with nature and the human body. The exhibition has highlighted this exceptional structure, renowned for its visionary brilliance and creative freedom.


Founded in 2021 by curator Marion Vignal, the Genius Loci association aims to promote architectural heritage and contemporary creation. For this edition, the Genius Loci Maison Bernard exhibition, organized in partnership with the Maison Bernard Endowment Fund, brought together works by 20 artists and designers, both modern and contemporary, as well as a number of special commissions specific to the project.





Among the artists invited by the curator and Isabelle Bernard, co-owner of the house, are Paul-Armand Gette, Susanna Fritscher, Emma Dusong, and Yves Gellie, who have presented works and installations that strike a counterpoint with the architecture, emphasizing its inherent originality. Composer Jérôme Échenoz brought the voice of Antti Lovag back to life in an audio installation.





Designer Marion Mailaender has featured an original textile creation in one of the rooms, while visual artist Xavier Veilhan focused on Antti Lovag's curved forms with an in situ installation that further develops the approach initiated with his series Architectones in iconic sites from the history of architecture.


Other original creations have enriched this exhibition, interacting with Antti Lovag's architecture from its multiple spherical spaces to the seaside cactus and succulent garden.





Conceived in harmony with nature, Maison Bernard took shape after nearly ten years of construction using artisanal techniques. The result is an ovoid structure devoid of right angles, nestled in the landscape as an homage to the curve on every scale.





MISIA shares a deep passion for architecture, art, and design and is actively committed to honoring these cultural landmarks. By supporting initiatives like those of the Genius Loci association, MISIA contributes to enhancing contemporary creation and promoting artistic dialogues between different disciplines.


MISIA's commitment reflects its desire to celebrate innovation, creativity, and architectural heritage through unique cultural events.


Photo credit

 © Adrien Dirand - © César Vayssié - © Yves Gellie




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