M Magazine

« CREATIVE AUDACITY, TOTAL FREEDOM, GENTLE OBSESSION, AN INVITATION TO TRAVEL ... A BRAND PHILOSOPHY »

FLORENCE V., ARTISTIC DIRECTOR OF MISIA

Inspirations

inspiration

Florence Vermelle, the artistic director of Misia and textile specialist, has turned to Japan for her inspiration after becoming interested in the Art of Shibori.

In Japanese, this word means shaped-resist dyeing. Philosophically, Shibori works with the memory of the fabric: the experience, at the same time as the dye, are printed randomly into the heart of the cloth, producing the most unexpected, surprising and beautiful effects. An ancestral method, occurred long before textile printing was invented, and was used by master dyers for making kimonos. It can still be found today, in the modern equivalent of the tie and dye technique.

In the 2017’s launch, the silky jacquard, L’Or de Kyoto perfectly illustrates the effect of Shibori dyeing.

Articles

article_01

THE SUN RAISES OVER THE 2017 COLLECTION

  You may have discovered it by flipping through the pages of IDEAT France in February 2017 or AD Spain in March. Unless you have recognized it, you who came to visit us at our showroom...

> Read the article
article_01

Interview with Raphaëlle Gayon, the writer for Misia

Raphaëlle, would you like to introduce yourself? My name is Raphaëlle Gayon and I am the web editor and copywriter for the MISIA brand, since its launched in 2014. The copy and content that...

> Read the article
article_01

« BLACK MOOD », NEW TRACK FOR THE MISIA 2016 LAUNCH

For the new MISIA 2016 launch, the authors and composers, Alice Dalle and David Fackeure join forces once again to capture and immortalise the ‘Reve de Burchell’ collection in song. And so...

> Read the article
article_01

South Africa Highlights

  Stefania Morland, artistic director, made an elegant and colorful collaboration with our client Hertex Fabrics for a fashion show in South Africa, featuring our fabric Miami Playground....

> Read the article

Video

video

New MISIA 2017 collection ‘Voyage à Kyōto-shi’

Pixelated velvets, metallic or sequinned sheers, a few Japanese ideograms … a flick of a fin, a Cyprin pulls the red thread of this launch 2017. A collection with the airs of initiatory ballad through the old Kyoto, in which the traditional arts were moved in noble or precious stuffs. An elegant wedding between tradition and modernity.

> Watch the video

Backstage

backstage

Romances

romance_01

The romance of Voyage à Kyõto-shi

Jade waves spread over the surface of the pool; the Great Pavillon glistens with the gold of all Kyõto. In the Imperial garden, the writer sits down under the shade of a blossoming cherry tree:...

> Read more
romance_01

The romance of Rêve de Burchell

Madame M ran her pen over a still blank page, searching for some inspiration. From her windows, the reflections from the Seine produced sparkling metallic glints on the imposing architecture of...

> Read more

Each product name pays tribute to Madame M’s romantic novel « VOYAGE À KYÕTO-SHI ».
To discover the inspirations for the products in detail, click here.